Why quiet months happen

What's said in this video

Word of mouth jobs are honestly the best jobs you can get coming in because it shows that your work is great quality. However, it poses a problem. It poses an unsteady diary.

You cannot control the flow of jobs coming in and you can't control what type of jobs. So this is an example of what 12 months of word of mouth can look like. Yes, you can have five really, really busy months.

However, the other seven months of the year you can be quiet and you can be wondering when the work's going to start flowing in again. You can be turning away good quality jobs. And then the quiet months, you're not too sure what's going to happen.

You're just waiting for that phone to ring. Either way, somebody else is deciding when you work. And if you ask yourself, what really happens if the word of mouth dries up?

At Full Scale, we solve this. Lead sites, look, many of them are selling several jobs to multiple people and you're racing to quote a price for someone just to go for the cheapest. They don't really have the budget for you.

Posting posts on social media is a waste of money. So it's nice to see the likes and the shares racking up. It's nice to see the likes and the shares racking up.

However, that is not actually converting into customers. And then if you're waiting, hoping that the phone rings, it's unsustainable. You're still paying for your insurance.

You've still got your cost to cover and a roof to put over your head. But we fix that. We essentially install a tap where you control the flow of enquiries using the ad spend.

So in a really busy month, turn down the ad spend and turn down the amount of enquiries that are coming in. However, if it is a quieter month, turn up that ad spend, turn up the tap and watch the end. So the enquiries flow in.

All enquiries flow in. All enquiries are yours. As we stated, we only work with one trade per area and we fix the quiet months that word of mouth may cause you to have.