A short video from Full Scale
The 60-second rule
A 1 min 23 watch, from Sam.
Why the first to reply usually wins the job (7 in 10 go with whoever replies first, Moneypenny 2026), and the same enquiry with two endings: rung back at 6:30pm vs a text back in a minute.
What's said in this video
At Full Scale we have a golden rule and you may be asking what is that golden rule? It is our 60 second speed to the golden rule. As soon as an enquiry comes in they get a response within 60 seconds, a follow up text and the enquiry lands onto your dashboard that we created for you that you own.
The first to reply to a job is usually one that wins. Only 23% of people try again and this is from a study done of 5000 enquiries in 2026. This is our golden rule.
We want to increase the speed to lead. Consistently respond within 60 seconds. We promise this.
Now this is what it could look like for you. Without a fast reply or one by word of mouth, a homeowner could fill in your application or give you a call and you miss it. This is at 10 o'clock in the morning.
You may not get time to respond until half two. This is at 10 o'clock in the morning. It is at 10 o'clock in the morning.
It is at 11 o'clock in the morning.
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Want more enquiries for your own firm? See how Full Scale builds the enquiry system for builders and trades or read our plain-English guides for tradespeople.