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  <url><loc>https://fullscalegrowth.com/videos/roofers</loc></url>
  <url><loc>https://fullscalegrowth.com/videos/kitchen-fitters</loc></url>
  <url><loc>https://fullscalegrowth.com/videos/builders</loc></url>
  <url>
    <loc>https://fullscalegrowth.com/videos/who-is-full-scale</loc>
    <lastmod>2026-11-03</lastmod>
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      <video:title>Who we are</video:title>
      <video:description>Ben and Sam, the Archive story, and what makes Full Scale different: we&#39;ve done it ourselves, you deal with us, one business per trade per area, and our promise in writing.</video:description>
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  <url>
    <loc>https://fullscalegrowth.com/videos/what-happens-on-a-free-marketing-call</loc>
    <lastmod>2026-11-03</lastmod>
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      <video:title>What our call will be like</video:title>
      <video:description>What happens on the call: we ask about their business first, the three parts of the call, and they get a straight answer either way. No pressure, no hard sell.</video:description>
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  <url>
    <loc>https://fullscalegrowth.com/videos/20-enquiries-in-30-days-guarantee</loc>
    <lastmod>2026-11-03</lastmod>
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      <video:title>Our promise</video:title>
      <video:description>20 genuine enquiries in 30 days or we work free: what counts as genuine, what &quot;free&quot; means, the catch, and why it&#39;s one business per trade per area.</video:description>
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      <video:duration>60</video:duration>
      <video:publication_date>2026-11-03T00:00:43.052Z</video:publication_date>
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  <url>
    <loc>https://fullscalegrowth.com/videos/why-tradespeople-have-quiet-months</loc>
    <lastmod>2026-11-03</lastmod>
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      <video:title>Why quiet months happen</video:title>
      <video:description>Why work goes quiet when you rely on word of mouth, and why the usual fixes (lead sites, boosting posts, waiting it out) don&#39;t solve it.</video:description>
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      <video:duration>101</video:duration>
      <video:publication_date>2026-11-02T23:50:53.583Z</video:publication_date>
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  </url>
  <url>
    <loc>https://fullscalegrowth.com/videos/how-fast-to-reply-to-customer-enquiries</loc>
    <lastmod>2026-11-03</lastmod>
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      <video:title>The 60-second rule</video:title>
      <video:description>Why the first to reply usually wins the job (7 in 10 go with whoever replies first, Moneypenny 2026), and the same enquiry with two endings: rung back at 6:30pm vs a text back in a minute.</video:description>
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  <url>
    <loc>https://fullscalegrowth.com/videos/facebook-ads-not-working-for-tradesmen</loc>
    <lastmod>2026-11-03</lastmod>
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      <video:title>&quot;Facebook didn&#39;t work for me&quot;</video:title>
      <video:description>Usually the ads worked and the follow-up didn&#39;t: slow replies, the wrong people, boosted posts. Then what we do differently: hyper-targeted to homeowners, four questions to filter out time-wasters, a reply in a minute, followed up until they decide.</video:description>
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      <video:duration>83</video:duration>
      <video:publication_date>2026-11-02T23:50:43.026Z</video:publication_date>
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  <url>
    <loc>https://fullscalegrowth.com/videos/what-customers-check-before-calling-a-tradesman</loc>
    <lastmod>2026-11-03</lastmod>
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      <video:title>What customers check before they ring you</video:title>
      <video:description>Before someone rings you they look you up: Google, reviews and your website. We look them up before every call too, and show what would make them the obvious choice.</video:description>
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      <video:duration>71</video:duration>
      <video:publication_date>2026-11-02T23:40:54.357Z</video:publication_date>
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  <url>
    <loc>https://fullscalegrowth.com/videos/trades-enquiry-system-demo</loc>
    <lastmod>2026-11-03</lastmod>
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      <video:title>Watch it work</video:title>
      <video:description>A live test enquiry on the demo account: the homeowner fills in the form, gets a text back in under a minute, the details land on your phone, and the quote visit goes in your diary.</video:description>
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      <video:duration>53</video:duration>
      <video:publication_date>2026-11-02T23:40:49.712Z</video:publication_date>
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  <url>
    <loc>https://fullscalegrowth.com/videos/how-to-prepare-for-a-sales-call-with-full-scale</loc>
    <lastmod>2026-11-03</lastmod>
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      <video:title>Get the most out of our call</video:title>
      <video:description>Two things to think about before we speak (where you want to be in 12 months, what&#39;s in the way right now) and two for the day (bring whoever decides, join from a laptop somewhere quiet). Nothing to fill in.</video:description>
      <video:content_loc>https://cctkctiolpnigyvzadnl.supabase.co/storage/v1/object/public/videos/get-the-most-out-of-our-call/9f29659425cf.mp4</video:content_loc>
      <video:player_loc>https://fullscalegrowth.com/videos/how-to-prepare-for-a-sales-call-with-full-scale</video:player_loc>
      <video:duration>79</video:duration>
      <video:publication_date>2026-11-02T23:40:42.510Z</video:publication_date>
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